Task 6

1.     The ASA known as the advertising standards authority, are ones who regulates TV adverts. They have rules to make sure that no adverts are offensive, harmful, misleading and not start conflict.

2.     If a person is watching an advert and they find the advert offensive or harmful, they will send a letter or an E-mail describing the advert and also explain why they felt that the advert was offensive or harmless. Then if successful the ASA will read it and process it and see whether or not the advert should be banned or not.

Step 3

4.     The paddy power advert is about a group of middle age men playing blind football with a white blindfold around their eyes playing football. A cat suddenly ran near the entrance to the Astroturf. One of the middle age men kicked the ball and it hit the gate where the cat was, the cat pounced and ran onto the Astroturf then one of the men with the blind fold kicked the cat into the air and because the cat made a noise the man looked up whilst the blind fold was still on, all of a sudden man wearing a suit comes out from no where and says “ paddy power cant get twiddles back there’s nothing we can do about that but you can get your money back with our money back specialist and the man in the suit looks up to see the cat on a tree.

5.     This advert could be banned because of two main reasons. The First main reason is that it mocks blind people because of the blindfold and also in the advert when the person kicked the ball and it hit the gate they would of hard the ball hit the gate and the ball would of bounce somewhere so therefore they gamed would of paused until a new one was passed and as the cat was running around the referee should of blew the whistle earlier. The next reason is that in the advert it showed animal cruelty because when the man kicked the cat in the air and the man wearing the suit came and said “paddy power cant get twiddles back there’s nothing we can do” “but you can get your money back” shows that they don’t care about where the cat has gone to or how they can save the cat but they can get their money back. This is offensive because it shows that they don’t care about animal life and all they care about is money.

6.     This advert shouldn’t be banned because even though it has animal cruelty it isn’t false advertising because paddy power only deal with gambolling and money so when the man said “paddy power cant get twiddles back, there’s nothing we can do” even though it was rude to say that he does have a point because they only deal with money and gambolling.

7.     The Internet research explains that the paddy power 2010 advert had so many complaints because it was accused for mocking blind people and also promoting animal cruelty. The ASA commented that the advert was “surreal and Light Hearted”.

8.     I think the regulators were right about banning this advert because it would convince more people to play the blind football and some people we even mock blind people in a bad way, also it can also convince teens to start kicking cats and other animals whilst they are out and about with friends, which can make cats more unsafe outside.

9.     The ASA has rules that are meant to be followed by big companies because if not this can cause major dangers in public and this advert was against some of the rules made from the ASA because the advert was harmful to animals and offensive to blind people. On the other hand, this advert was not misleading because it shows the audience that paddy power only socialises with money and gambolling so therefore it wasn’t misleading. But it was offensive and harmful so therefore should be banned.