Interactive Media

The principles of digital video technology interactive media.

In this essay I shall attempt to understand the principles of digital video technology in the interactive media. To do this I shall analyse various application and uses of digital video technology before covering the technology involved. It is hoped that from what I learnt will help me in creating my own interactive media product.

Interactive media platform are videos that interact with the audience that are interested in the platform videos for example interactive media platform can be shown on the internet, email attachments, DVD games and also social media. So therefore there is a big audience attraction in the media platform.

 Different media interaction platform videos are likely to be used on social networking sites because there is a vase amount of people that use social media and find out anything via the social networking sites they are using. Also this can be used in games because some games interact with the player so therefore this format can be used. The disadvantages of the interactive media platform are that many people may abuse the video platform by watching/playing some things that are not appropriate for their age and learning from this which can relate to violence and danger. The benefits of media interaction platform videos are that there are many people tuned into the internet so therefore there are a lot of attracted audience connecting with the media platform. We call this interactive media because definition of interactive media normally refers to products and services on digital computers based system which respond to the user’s actions by presenting content such as text, moving image, animation etc. which means that the media platform has a connection to the audience using these platform,

Uses of interactive videos are platform videos that interact with the audience and are put into groups such as education, informal and entertainment. This platform can be shown in short films, promotional material, film trailers, viral marketing and e-learning platform.

Uses of interactive videos can be shown in short films, user-generated content etc, the benefits of interactive videos are effective because it helps us as the audience learn about what is going on in the world today for example panorama is one of the interactive video platform because it is in the informal group which shows/tells us what is going on in the world today and it also gives us information about what is happening behind closed doors in the country that we live in. There are other groups like entertainment and educational category that interact with the audience and also build a connection with the people watching it. The disadvanges of uses of interactive videos are that some platform explained can give out false information to the member of public which can result to disagreements in the society that the topic is based in.

There are many different formats because they represent different platforms and have a different way of connecting to the audience. For example, the difference of interactive media platform is different to the different uses of video is that interactive media platform are mainly social media platforms and catch up websites which shows videos however the different uses of video is different because it shows us educational, informal and entertainment through short films etc.

What is Streaming? Streaming is when listening to music or watching videos in real time instead of downloading a file to your computer and watching it later.

Resolution when it comes to image has an impact because on the image because it changes the way the image looks and also we can be able to see more details in the image when it gets bigger.

Most interactive videos are made to interact with the audience in a different type of way through the media platform and also to promote something for example a viral marketing platform is something that has moved rapidly and widely from one Internet user to another which promotes something, for example the coffee shop prank. The coffee shop prank is about a girl who is sitting down peacefully in in a coffee shop doing her work and a random man walks by and pours his coffee all over her laptop, the girl gets upset and tries to push him but as she does she gets supernatural powers and the pushes the man against the wall with her powers and the customers in the shop get scared and shocked because they haven’t seen anything like that before. The whole reason for this video was to promote the horror film Carrie.

Also, another example of viral marketing videos is a video of the company LG pranking their customers in an elevator. Their idea was to show their life like screens. The company got customers to go on a lift to whatever floor they are going to as they step in the lift the lift floor looks like white marble tiles so therefore the customers wouldn’t expect anything, so as the lift starts to move it then gets stuck which makes the customers a bit frightened and worries because they don’t know how long they will be stuck for or if anybody will notice. The lights then flicker and the the tiles start to look like its falling so the customers start to scream because they think they are about to fall and die.

Most companies like to do viral marketing videos because it draws the audience attention and also makes them have more customers because of what it is promoting, also it gets around very quickly so a lot of people are seeing their videos and may be interested.

Interactive media is a big thing in todays society because that’s how everything gets around and also how companies can advertise their products by connecting with the audience also show them how to use their product in adverts. Also interactive media is not all about companies promoting their products it also connects with the audience by educating them, informing the audience and entertaining them by short films, games, mobile devices, internet, eLearning platforms etc.